CREATOR
TERMS

Last Updated 4th July 2026

These Creator Terms govern participation as a creator on Straits & Canton.

They apply in addition to the Terms of Membership, Community Rules, Privacy Policy, Cookie Policy and Disclaimer.

By applying for creator access, publishing creator content or receiving creator earnings, you agree to these Creator Terms.

1. Who we are

Straits & Canton is a private, member-only media house providing access to creator videos, posts, comments, chat and related membership features.

The platform is operated by:

Straits Canton Helliwell Limited
Trading as Straits & Canton
Email: [creators@straitsandcanton.com]

In these terms, “Straits & Canton”, “we”, “us” and “our” refer to the organisation above.

2. Relationship with other terms

These Creator Terms should be read together with:

  • the Terms of Membership;
  • the Community Rules;
  • the Privacy Policy;
  • the Cookie Policy;
  • the Disclaimer;
  • any creator payment information shown in the creator dashboard.

If these Creator Terms conflict with the ordinary Terms of Membership in relation to creator activity, these Creator Terms will apply to that activity.

Creators remain members and must continue complying with all membership rules.

3. Creator eligibility

Every creator begins as a member.

Under the current platform model, a member normally becomes eligible to apply for creator access after maintaining an active membership for at least three months.

Eligibility to apply does not guarantee approval.

When reviewing an application, we may consider:

  • membership history;
  • participation in the platform;
  • compliance with the Community Rules;
  • the quality and originality of proposed content;
  • the creator’s subject matter and perspective;
  • relevant experience;
  • existing public work;
  • previous moderation issues;
  • whether the applicant is likely to provide genuine value to members.

We may invite established creators to join under a separate onboarding arrangement. Any different arrangement must be confirmed in writing.

4. Creator approval

Creator access is granted at our discretion.

We may:

  • approve an application;
  • reject an application;
  • request additional information;
  • approve access subject to conditions;
  • limit the type or frequency of content initially published;
  • require a trial or review period;
  • reconsider approval if relevant information was incomplete or misleading.

We are not required to provide detailed reasons for every unsuccessful application.

Creator approval is personal and cannot be transferred to another person or business without written permission.

5. Independent status

Creators participate independently.

Nothing in these terms creates:

  • employment;
  • worker status;
  • agency;
  • partnership;
  • joint ownership;
  • a franchise;
  • authority to bind Straits & Canton;
  • entitlement to employee benefits.

Creators decide whether and when to produce content, subject to platform standards and any separate written commitments.

Creators are responsible for their own:

  • equipment;
  • production costs;
  • insurance;
  • licences;
  • professional advice;
  • tax affairs;
  • business registration;
  • legal and regulatory compliance.

Creators must not claim to be an employee, authorised representative or official spokesperson for Straits & Canton.

6. Creator profiles

Approved creators may receive a creator profile or channel within the platform.

A creator profile may include:

  • creator name;
  • photograph or logo;
  • biography;
  • subject areas;
  • videos and posts;
  • follower or engagement information;
  • referral link;
  • creator earnings information visible only to the creator;
  • other platform features introduced later.

Creators must keep their profile information accurate and must not use deceptive names, credentials, affiliations or images.

7. Content creators may publish

Approved creators may be permitted to publish:

  • member-only videos;
  • posts;
  • updates;
  • comments;
  • replies;
  • livestreams or other formats introduced later.

Publishing access may vary according to the creator’s status, technical capacity, platform stage and compliance history.

We do not guarantee that every format or feature will remain available permanently.

8. Creator responsibilities

Creators are responsible for everything they publish.

Creators must ensure that their content:

  • is lawful;
  • complies with the Community Rules;
  • is genuinely their own work or properly licensed;
  • does not infringe copyright, privacy, confidentiality or other rights;
  • does not contain deceptive claims;
  • does not promote fraud or scams;
  • does not contain undisclosed paid promotion;
  • does not expose private member information;
  • does not contain malware or harmful links;
  • is not generated or uploaded primarily to manipulate engagement or creator payments.

Creators must make reasonable efforts to distinguish:

  • personal opinion;
  • personal experience;
  • verified fact;
  • allegation;
  • speculation;
  • paid or sponsored content.

Strong opinions and controversial discussion are permitted. Threats, fraud, harassment, unlawful content and deliberate deception are not.

9. Originality and quality

Straits & Canton is not an open-upload platform.

Creators are expected to publish content that provides genuine value to members.

Creators must not repeatedly publish:

  • copied or lightly altered material;
  • automated low-value posts;
  • repetitive promotional content;
  • misleading thumbnails or titles;
  • mass-produced artificial-intelligence content without meaningful human input;
  • short extracts designed mainly to redirect members elsewhere;
  • content that substantially duplicates material already published without a clear reason.

We may review creator status where content is consistently inactive, repetitive, deceptive or of insufficient value.

10. Ownership of creator content

Creators retain ownership of the original content they create, subject to any rights belonging to third parties.

Straits & Canton does not acquire ownership merely because content is uploaded to the platform.

The creator remains responsible for proving ownership or permission where a dispute arises.

11. Licence granted to Straits & Canton

By uploading creator content, you grant Straits & Canton a non-exclusive, worldwide, royalty-free licence to:

  • host the content;
  • store and back it up;
  • encode, compress or technically adapt it;
  • stream and display it to members;
  • reproduce it as necessary to operate the platform;
  • create thumbnails, previews and excerpts;
  • moderate it;
  • include it in platform navigation, search and recommendations;
  • promote the creator and platform using reasonable excerpts;
  • make it accessible through current and future Straits & Canton applications and devices.

This licence is granted for as long as the content remains available through Straits & Canton.

After removal, limited copies may remain temporarily in backups, records, payment evidence, moderation files or legal records where reasonably necessary.

We will not sell ownership of a creator’s content to another party merely because of this licence.

12. Promotional use

We may use:

  • creator names;
  • profile images;
  • logos;
  • content titles;
  • thumbnails;
  • short clips;
  • short quotations;
  • descriptions of creator content;

to promote Straits & Canton, the creator’s channel or the membership service.

Promotional use may occur on:

  • the public Straits & Canton website;
  • email;
  • social media;
  • creator outreach;
  • advertisements;
  • presentations;
  • platform previews.

We will not normally publish complete member-only videos publicly without the creator’s permission.

13. Third-party material

Creators must have the rights required to use all third-party material included in their content.

This may include:

  • music;
  • film or television footage;
  • photographs;
  • news clips;
  • artwork;
  • documents;
  • trademarks;
  • recordings;
  • guest contributions;
  • confidential material.

Crediting a source does not necessarily create permission to use it.

Where a licence, release or consent is required, the creator is responsible for obtaining and retaining evidence of it.

14. Guest appearances and releases

Creators are responsible for obtaining appropriate permission from identifiable guests or contributors appearing in their content.

Where appropriate, creators should obtain written permission covering:

  • recording;
  • editing;
  • publication;
  • member-only distribution;
  • promotional excerpts;
  • use of the guest’s name and image.

Creators must take particular care when discussing private individuals or publishing sensitive personal information.

15. Referral membership earnings

An approved creator may receive a share of membership revenue from members who join through that creator’s authorised referral link, code or signup route.

The intended creator referral share is:

50% of the qualifying membership revenue attributable to that creator.

For these terms, qualifying membership revenue means the amount defined in the creator dashboard or payment schedule and may exclude:

  • sales taxes;
  • VAT or similar taxes;
  • payment-processing fees;
  • refunds;
  • chargebacks;
  • fraudulent payments;
  • failed payments;
  • credits;
  • promotional discounts;
  • amounts not successfully received.

Before creator payments begin, the creator dashboard or payment schedule must clearly state whether the 50% share is calculated from the gross membership price or from net revenue after specified deductions.

A member will normally be attributed to a creator only where the member joins through the creator’s valid referral mechanism.

Active membership requirement

Creator status is available only to members with an active paid Straits & Canton membership.

To retain creator status, publishing access and eligibility for creator earnings, a creator must:

  • maintain an active membership;
  • keep membership payments up to date;
  • continue complying with the Terms of Membership, Creator Terms and Community Rules.

If a creator’s membership expires, is cancelled or remains unpaid, we may suspend:

  • creator publishing access;
  • creator dashboard access;
  • referral attribution;
  • Creator Pool eligibility;
  • future creator earnings.

Valid earnings accrued before the membership ended will remain subject to the normal payment, refund, chargeback and verification process.

Creator access may be restored if the membership is reactivated, but restoration is not guaranteed where the creator has also breached platform rules or remained inactive for a prolonged period.

16. Referral attribution

Referral attribution may be based on:

  • referral links;
  • referral codes;
  • checkout records;
  • campaign identifiers;
  • other approved technical methods.

Creators must not:

  • create fake referrals;
  • refer themselves through duplicate accounts;
  • purchase memberships solely to manipulate earnings;
  • offer misleading inducements;
  • overwrite another creator’s referral;
  • use unauthorised cookie stuffing or tracking;
  • falsely claim that a member joined through them.

Where attribution is unclear, our reasonable determination will apply.

We may correct attribution errors where reliable evidence is available.

17. Non-referred members and the Creator Pool

Where a member joins without attribution to a particular creator, part of that membership revenue may be allocated to a shared Creator Pool.

The intended allocation is:

50% of qualifying revenue from non-referred memberships.

The Creator Pool may be distributed according to factors including:

  • qualified video views;
  • watch time;
  • post engagement;
  • creator activity;
  • member follows;
  • member feedback;
  • compliance and eligibility;
  • other genuine indicators of member value.

Raw views alone may not determine payments.

We may exclude:

  • artificial engagement;
  • repeat automated activity;
  • fraudulent traffic;
  • engagement generated through prohibited incentives;
  • activity from suspended or ineligible accounts.

The detailed Creator Pool formula may be published separately and may be updated as the platform develops.

18. Changes to the Creator Pool formula

The Creator Pool formula may need to change as:

  • creator numbers increase;
  • new content formats are introduced;
  • manipulation risks emerge;
  • member behaviour changes;
  • payment systems develop.

We will provide reasonable notice of material changes where practical.

Changes will not normally alter creator earnings already finalised for a completed payment period.

No creator is guaranteed a fixed percentage of the shared Creator Pool.

19. Creator payment statements

Creators may receive statements showing information such as:

  • referred members;
  • qualifying memberships;
  • gross attributed revenue;
  • deductions;
  • Creator Pool allocation;
  • adjustments;
  • pending earnings;
  • payable earnings;
  • completed payouts.

Dashboard figures may be provisional until:

  • payments clear;
  • refund periods pass;
  • disputes are resolved;
  • fraud checks are completed;
  • the relevant payment period is closed.

20. Payout timing

Creator payouts will be made according to the payment schedule shown in the creator dashboard.

The initial intended schedule is:

[25th of the month after the earnings were accrued]

We may hold earnings for a reasonable period to allow for:

  • refunds;
  • failed payments;
  • chargebacks;
  • fraud checks;
  • identity verification;
  • tax or legal requirements;
  • payment-provider delays.

A payout is not due until the relevant earnings have become payable under the published payment schedule.

21. Minimum payout threshold

A minimum payout threshold may apply.

The initial threshold will be: $50

Amounts below the threshold may roll forward to the next payment period.

If a creator account is closed, any valid remaining balance may be paid after deductions and verification, even where it is below the normal threshold, subject to any minimum payment-provider limits.

22. Payment provider and verification

Creator payments may be made through Stripe Connect or another payment provider.

Creators may be required to provide:

  • legal name;
  • residential or business address;
  • date of birth;
  • identity documents;
  • bank details;
  • tax information;
  • company information;
  • beneficial ownership details.

Failure to complete required verification may delay or prevent payouts.

The payment provider may apply its own terms, verification rules and restrictions.

23. Processing fees

The treatment of payment-processing and payout fees will be stated in the payment schedule or creator dashboard.

Depending on the payment structure, deductions may include:

  • Stripe processing fees;
  • currency-conversion charges;
  • payout fees;
  • cross-border fees;
  • failed-transfer fees;
  • taxes that the platform is required to collect or withhold.

We will not intentionally deduct fees that have not been described in the applicable payment information.

24. Refunds, disputes and chargebacks

Creator earnings may be reduced or reversed where a related membership payment is:

  • refunded;
  • disputed;
  • charged back;
  • fraudulent;
  • cancelled before settlement;
  • unpaid;
  • reversed by a payment provider.

If a creator has already received money connected to a later reversal, we may:

  • deduct the amount from future earnings;
  • hold future payouts;
  • request repayment;
  • apply another reasonable adjustment.

Where a dispute fee or financial loss resulted from the creator’s fraud, misleading conduct or serious rule breach, we may allocate the related cost to that creator to the extent permitted by law.

25. Taxes

Creators are responsible for determining and paying their own taxes.

Creator earnings may need to be reported to tax authorities depending on:

  • the creator’s country;
  • residence;
  • business structure;
  • income level;
  • applicable platform-reporting laws.

Straits & Canton does not provide personal tax advice.

We may:

  • request tax information;
  • issue payment statements;
  • report creator earnings where legally required;
  • withhold amounts where required by law;
  • suspend payments until required information is supplied.

Creators should obtain advice from a qualified tax professional where necessary.

26. No guaranteed earnings

Creator approval does not guarantee:

  • referrals;
  • members;
  • views;
  • engagement;
  • Creator Pool payments;
  • minimum income;
  • profitability;
  • continued creator status.

Earnings depend on paying members, valid attribution, creator eligibility, member engagement and compliance with these terms.

Creators should not incur costs on the assumption that a particular level of income is guaranteed.

27. No exclusivity

Unless separately agreed in writing, creator participation is non-exclusive.

Creators may continue publishing or operating memberships elsewhere.

However, creators must not:

  • upload content that breaches another platform’s rights;
  • use Straits & Canton member information to market elsewhere without permission;
  • redirect members deceptively;
  • present publicly available content as exclusive where that claim is untrue;
  • use Straits & Canton mainly as a funnel to avoid contributing value to its members.

28. Commercial relationships and disclosures

Creators must clearly disclose relevant commercial relationships connected to their content.

This may include:

  • sponsorships;
  • affiliate links;
  • paid reviews;
  • free products or services;
  • referral commissions;
  • ownership interests;
  • personal business relationships.

Disclosures must be clear enough for members to understand before relying on the recommendation.

Creators must comply with applicable advertising and consumer-protection rules.

29. Creator interaction with members

Creators must treat member information responsibly.

Creators must not:

  • export member information without permission;
  • add members to outside marketing lists without consent;
  • sell member details;
  • pressure members into private financial arrangements;
  • solicit sensitive personal information without a legitimate reason;
  • use private messages for spam;
  • exploit the creator-member relationship.

Access to member information should be limited to what the platform deliberately makes available.

30. Comments and moderation

Creators may moderate or participate in discussion beneath their content where platform tools permit.

Creator moderation must not be used to:

  • conceal legitimate reports of fraud;
  • intimidate members;
  • manipulate voting;
  • expose private information;
  • punish members for reasonable disagreement;
  • evade Straits & Canton moderation.

Straits & Canton retains final authority over platform moderation.

31. Member feedback and creator review

Members may be able to:

  • follow creators;
  • comment on content;
  • report content;
  • provide feedback;
  • participate in creator-review votes.

Member feedback is one factor in creator review but does not automatically determine the outcome.

We may periodically review creators based on:

  • compliance;
  • content quality;
  • activity;
  • genuine member value;
  • reports;
  • manipulation concerns;
  • payment issues;
  • the wider interests of the platform.

32. Inactive creators

We may classify a creator as inactive where they have not published or participated for a prolonged period.

Before changing creator status, we may consider:

  • the creator’s previous contribution;
  • illness or personal circumstances;
  • agreed publication breaks;
  • member interest in existing content;
  • whether the creator continues referring members.

Possible outcomes include:

  • no action;
  • temporary inactive status;
  • reduced platform visibility;
  • suspension of new referral attribution;
  • removal of creator privileges.

We do not guarantee permanent creator status solely because a creator was previously approved.

33. Content review and removal

We may review, restrict, label or remove creator content where we reasonably believe it:

  • breaches these terms;
  • breaches the Community Rules;
  • infringes rights;
  • creates legal or safety risks;
  • contains misleading commercial claims;
  • contains malware or fraud;
  • exposes private information;
  • has been manipulated for earnings;
  • is technically unsuitable;
  • is required to be removed by law.

Where appropriate, we may first ask the creator to edit or clarify content.

Serious cases may require immediate removal.

34. Suspension of creator access

We may temporarily suspend creator privileges while investigating:

  • serious reports;
  • payment manipulation;
  • fraud;
  • copyright complaints;
  • doxxing;
  • threats;
  • unlawful content;
  • account compromise;
  • repeated rule breaches.

During suspension, we may:

  • pause publishing;
  • hide content;
  • freeze pending payouts;
  • prevent new referrals;
  • restrict creator dashboard access.

Suspension does not necessarily mean a final decision has been made.

35. Removal of creator status

Creator status may be removed where a creator:

  • seriously or repeatedly breaches these terms;
  • commits fraud;
  • manipulates referrals or engagement;
  • leaks member information;
  • uploads unlawful or infringing material;
  • repeatedly provides deceptive or low-value content;
  • refuses required verification;
  • creates a serious risk to members or the platform;
  • attempts to evade a prior restriction.

Removal of creator status does not automatically cancel ordinary membership unless the conduct also justifies membership termination.

36. Creator withdrawal

A creator may ask to stop participating as a creator.

Unless otherwise agreed:

  • new publishing access will end;
  • the creator’s referral link may be disabled;
  • future referral earnings may stop from the effective withdrawal date;
  • valid earnings accrued before withdrawal will remain subject to the normal verification, refund and payment process;
  • existing content may be removed or retained according to the creator’s request, member commitments and these terms.

Creators should provide reasonable notice where possible.

37. Existing referred members after departure

Referral earnings continue only while the creator remains an approved and active creator.

 

38. Content after creator departure

When a creator leaves, the parties may agree that:

  • content remains available;
  • content is removed immediately;
  • content remains for a transition period;
  • selected archive content remains;
  • promotional materials are withdrawn.

Where no separate agreement exists, a creator may request removal of their original content, subject to:

  • reasonable processing time;
  • backups;
  • payment and fraud records;
  • legal obligations;
  • active disputes;
  • content involving other rights holders.

39. Earnings following termination for breach

Where creator status is terminated for breach, valid earnings accrued before termination will not automatically be forfeited.

However, we may deduct or withhold amounts reasonably connected to:

  • refunds;
  • chargebacks;
  • fraud;
  • manipulated referrals;
  • payment-provider losses;
  • legal withholding requirements;
  • amounts the creator owes the platform.

We will not impose arbitrary financial penalties unrelated to a genuine loss or contractual adjustment.

40. Appeals

A creator may request review of a significant moderation or termination decision where an appeal route is available.

An appeal should:

  • identify the decision;
  • explain why it may be incorrect;
  • provide supporting evidence;
  • be submitted within the stated period;
  • remain respectful.

We may uphold, change or reverse the original decision.

41. Confidential information

Creators may receive non-public information about:

  • platform development;
  • creator earnings systems;
  • future features;
  • members;
  • commercial plans;
  • security;
  • partnerships.

Creators must not disclose confidential information unless:

  • disclosure is authorised;
  • the information is already lawfully public;
  • disclosure is legally required;
  • the information was independently obtained without confidentiality restrictions.

Creator earnings relating only to the creator may be disclosed by that creator, but private information belonging to other creators or members must not be disclosed.

42. Platform changes

We may change creator tools, publishing formats and payment systems as the platform develops.

Where a change materially affects creator earnings or obligations, we will provide reasonable notice where practical.

Changes will not normally apply retrospectively to earnings already finalised.

43. Changes to these terms

We may update these Creator Terms to reflect:

  • platform development;
  • new payment systems;
  • new content formats;
  • legal requirements;
  • moderation experience;
  • creator feedback.

Material changes will be communicated through the platform or by email.

A creator who does not agree to a material change may stop participating before the change takes effect.

44. Liability

Nothing in these terms excludes liability where doing so would be unlawful.

Creators remain responsible for:

  • their content;
  • infringement claims caused by their uploads;
  • misleading commercial claims;
  • unlawful conduct;
  • taxes;
  • breaches of confidentiality;
  • misuse of member information.

We are not responsible for losses that arise solely because:

  • a creator earns less than expected;
  • membership numbers change;
  • a creator’s content performs poorly;
  • a third-party payment service experiences delay;
  • the creator relies on projected income that was not guaranteed.

Any limitation of liability will remain subject to applicable law.

45. Indemnity

To the extent permitted by law, a creator may be required to reimburse Straits & Canton for reasonable losses, claims or costs directly caused by the creator’s:

  • deliberate fraud;
  • unlawful content;
  • infringement of third-party rights;
  • misuse of member information;
  • material breach of these terms.

This section does not apply where the loss was caused by Straits & Canton’s own negligence or wrongdoing.

46. Governing law

These Creator Terms are governed by the laws of England and Wales.

Mandatory rights and protections that apply in the creator’s country may still apply where they cannot lawfully be excluded.

47. Contact

Questions about these Creator Terms should be sent to:

Straits Canton Helliwell Limited
Trading as Straits & Canton
Email: [creators@straitsandcanton.com]